Public Relations   |   Litigation Communications   |   Crisis Communications   |   Media Training

Marketplace Prominence

Professional profiles raised with “earned media” initiatives                                       

For many law firms, judicious cooperation with the news media provides a focused, cost-effective means of reaching current and former clients, professional colleagues, referral sources, and buyers of legal services. Many firms wisely regard this activity as a competitive necessity.

As part of an integrated marketing plan that includes appropriate traditional marketing activities, “earned media” activity – such as expert commentary / analysis and opinion-editorial articles – provides powerful independent, third-party validation of expertise.

In recent years, our attorney clients have appeared as expert commentators or news analysts in coverage of the following legal topics:

  • White-collar crime
  • U.S. Supreme Court cases
  • Wall Street investigations
  • Employment and labor law
  • Health care law
  • Congressional legislation
  • Natural disaster insurance matters
  • Securities litigation and arbitration
  • Whistleblower / qui tam matters
  • Corporate litigation
  • Tort reform
  • Intellectual property disputes

Latest News

  • The Houston Business Journal quotes Erin Powers in a report that explores economic indicators in the legal industry.

  • Law 360 quotes Erin Powers in a report on public relations fallout from the New York Times' firing of its executive editor.

  • Fortune / CNNMoney quotes Erin Powers in article about former cyclist and cancer activist Lance Armstrong's public relations challenges.

  • Powers MediaWorks LLC observes milestone that clients have appeared or been featured in 11,000 news reports worldwide since 2000.

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A Few Words About Our Work

About Us

Powers MediaWorks LLC provides strategic communications services to law firms, businesses and non-profit organizations. Founded in 2000, the firm specializes in public relations, litigation communications, crisis communications, and media training.   more >