Client Successes

Litigation Communications

When the “court of public opinion”
factors into legal strategies

Marketplace Prominence

Professional profiles raised
with “earned media” initiatives

Damage Control

Responding aggressively to
business and institutional crises

Legal Legacy of Two Wars

Privatization of military activity
creates new legal challenges

Vindicating Trial Win

Litigation communications support
European settlement negotiations

An Olympic Pursuit

Raising awareness of international
consumer fraud investigation

Public Safety Politics

Firefighters raise awareness
and defend their interests

Advising AmLaw 100 Firms

Lending support to large law
firms’ communications teams

Wall Street Compensation

Lawyers for financial services
employees clarify contracts

Eye of the Legal Storm

Hurricane-related litigation
intensifies public policy debate

A President’s Exit

Leaving one of the nation’s
largest universities with respect

Capitol Concerns

The fight over a healthcare law
goes to the U.S. Supreme Court

Road to Redemption

A public official’s controversial
guilty plea and sentence

Confronting a Cultural Icon

Law firms protect clients in
high-profile business litigation

Seven Years and “60 Minutes”

A law firm's commitment
to clearing a client’s name

Oilfield Mystery

Man’s disappearance highlights
kidnap and ransom insurance

No Comment? No Way

Opposing counsel leaks
confidential settlement details

Singing a Different Tune

Famous rock musician
takes on trademark infringer

Under Water

Fishermen sue over collapse
of East Coast lobster fishery

Defense of Diana Memorial Fund

Global charitable work resumes
with resolution of U.S. lawsuit

Cruise Ship Justice

U.S. Supreme Court clarifies
disabled travelers’ rights at sea

Leveling the Playing Field

College coach addresses
NCAA investigation, probation

Establishing Presence

Central American professional
services firm raises its U.S. profile

Arresting Development

Prevented from discussing incident, police officers rely on their lawyers

Into Africa

U.S.-based non-profit begins
work in southern Africa

Marketplace Prominence

Professional profiles raised with “earned media” initiatives

For many law firms, judicious cooperation with the news media provides a focused, cost-effective means of reaching current and former clients, professional colleagues, referral sources, and buyers of legal services. Many firms wisely regard this activity as a competitive necessity.

As part of an integrated marketing plan that includes appropriate traditional marketing activities, “earned media” activity – such as expert commentary / analysis and opinion-editorial articles – provides powerful independent, third-party validation of expertise.

In recent years, our attorney clients have appeared as expert commentators or news analysts in coverage of the following legal topics:

  • White-collar crime
  • U.S. Supreme Court cases
  • Wall Street investigations
  • Employment and labor law
  • Health care law
  • Congressional legislation
  • Natural disaster insurance matters
  • Securities litigation and arbitration
  • Whistleblower / qui tam matters
  • Corporate litigation
  • Tort reform
  • Intellectual property disputes

 

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