Client Successes
Litigation Communications
When the “court of public opinion”
factors into legal strategies
Marketplace Prominence
Professional profiles raised
with “earned media” initiatives
Damage Control
Responding aggressively to
business and institutional crises
Legal Legacy of Two Wars
Privatization of military activity
creates new legal challenges
Vindicating Trial Win
Litigation communications support
European settlement negotiations
An Olympic Pursuit
Raising awareness of international
consumer fraud investigation
Public Safety Politics
Firefighters raise awareness
and defend their interests
Advising AmLaw 100 Firms
Lending support to large law
firms’ communications teams
Wall Street Compensation
Lawyers for financial services
employees clarify contracts
Eye of the Legal Storm
Hurricane-related litigation
intensifies public policy debate
A President’s Exit
Leaving one of the nation’s
largest universities with respect
Capitol Concerns
The fight over a healthcare law
goes to the U.S. Supreme Court
Road to Redemption
A public official’s controversial
guilty plea and sentence
Confronting a Cultural Icon
Law firms protect clients in
high-profile business litigation
Seven Years and “60 Minutes”
A law firm's commitment
to clearing a client’s name
Oilfield Mystery
Man’s disappearance highlights
kidnap and ransom insurance
No Comment? No Way
Opposing counsel leaks
confidential settlement details
Singing a Different Tune
Famous rock musician
takes on trademark infringer
Under Water
Fishermen sue over collapse
of East Coast lobster fishery
Defense of Diana Memorial Fund
Global charitable work resumes
with resolution of U.S. lawsuit
Cruise Ship Justice
U.S. Supreme Court clarifies
disabled travelers’ rights at sea
Leveling the Playing Field
College coach addresses
NCAA investigation, probation
Establishing Presence
Central American professional
services firm raises its U.S. profile
Arresting Development
Prevented from discussing incident, police officers rely on their lawyers
Into Africa
U.S.-based non-profit begins
work in southern Africa
Marketplace Prominence
Professional profiles raised with “earned media” initiatives
For many law firms, judicious cooperation with the news media provides a focused, cost-effective means of reaching current and former clients, professional colleagues, referral sources, and buyers of legal services. Many firms wisely regard this activity as a competitive necessity.
As part of an integrated marketing plan that includes appropriate traditional marketing activities, “earned media” activity – such as expert commentary / analysis and opinion-editorial articles – provides powerful independent, third-party validation of expertise.
In recent years, our attorney clients have appeared as expert commentators or news analysts in coverage of the following legal topics:
|
|
